Today, just making content is not enough. You need a smart plan that can change when rules change, new apps come, and people behave differently. Content works best when it stays useful for a long time.

**1. Understand What People Really Want**

Do not only think about the words people type. Think about *why* they are searching. Are they looking to learn something, buy something, or compare options? When you make content that gives them exactly what they want, they stay longer, and your content does better online.

2. Prioritise E-A-T (Expertise, Authoritativeness, Trustworthiness)
Showthink You Know, You’re Real and Can Be Trusted

Google loves content produced by those who have a genuine grasp on their trade, and that can be entrusted with the particularly the topic of one's life and money. Share real information, source it and identify whoever wrote it and rely on trusted sources. People believe you more, and Google loves your content when it sees you are genuine.

3. Use Interactive and Video Content

Plain text alone doesn’t work much anymore. People like content they can interact with—such as quizzes, calculators, infographics—and especially videos. Short, vertical videos are the most popular right now. Use these formats wherever they make the content more engaging, easier to understand, and more useful for the user.